If you have been in a Motorcycle Accident ANYWHERE in The State of California, call me now 24 hours per day, 7 days a week, for a free consultation at 800-816-1Law (800-816-1529), Extension 1
Welcome! my name is Norman Gregory Fernandez, Esq. I am a real biker, and a real California Biker and Motorcycle Lawyer.
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I created the Biker and Motorcycle Lawyer Blog to share my experience of being a biker and a lawyer.
With more and more motorcycles on the road each year, it is important for bikers and motorcyclist to know their legal rights.
You will find many interesting biker and motorcycle related law articles in this blog.
I invite bikers who want to post articles and links to contact me at law@norman-law.com.
In this section we will cover legal subjects related to bikers and motorcycles.
Articles are written by biker and motorcycle lawyer Norman Gregory Fernandez, Esq., and other authors.
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- My Motorcycle and Biker Law Firm Website This is my law firm's Motorcycle Website. On my website you will find out about The Law Office of Norman Greogory Fernandez's law practice related to Motorcycle and Biker personal injury, biker's rights, criminal law, online legal books, and ton's of information. Check it out!
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- GalaxyStorm Radio The Best Rock & Roll on the Net GalaxyStorm Radio is the best Rock & Roll radio station on the internet. Their playlist is the best I have ever heard. They play Rock & Roll from the 60's to present time and they have some great comedy on their station as well. Their website has tons of fun stuff to look at too!
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- A day in the life of Michael N. Odom, A Biker's Blog Michael N. Odom is a biker and a whole lot more. I recommend that you check out his Blog for many interesting articles written from a biker's perspective.
- A day in the life of Michael N. Odom, A Biker's Blog Michael N. Odom is a biker and a whole lot more. I recommend that you check out his Blog for many interesting articles written from a biker's perspective.
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12/20/07
Harley Davidson Loses a Trademark Lawsuit for the “Sportster” Name In Mexico.
09:50:52 pm, by Norman Gregory Fernandez, Esq. 
, 307 words 
Categories: Announcements [A], News, Articles, General Legal, Editorial, Other
My friend Ed from Blawg Review sent me a link to a story which was written by Steve from Bikernewsonline.com. Steve has posted comments here on the Biker Law Blog in the past. He broke what I consider to be a major story.
Apparently, Mexican Businessman Alberto Lenz has prevailed in a lawsuit against Harley Davidson for the “Sportster” Trademark in Mexico after a four year battle. What is even more interesting is that Mr. Lenz was willing to sell the Trademark to Harley Davidson for the sum of $100,000 U.S. dollars. Harley Davidson refused Mr. Lenz’s offer and will now have to pay Mr. Lenz approximately 40% of the sales price of every Harley Davidson Sportster that was sold in Mexico since 1989.
The Harley Davidson “Sportster” brand motorcycle is Harley Davidson's low end production motorcycle that comes in either 883 or 1200 cc configurations, and is their lowest priced street motorcycle.
The judgment means that Harley Davidson will have to pay Lenz millions of dollars. You can read a link to the story on bikernewsonline.com that was written by Steve by clicking here now. You can read the story in Spanish from La Journada by clicking here now. Here is a link to the translated article.
What I cannot ascertain is if the Court decision actually prohibits Harley Davidson from selling motorcycles under the Sportster brand name in Mexico now. I would assume that it does.
I guess that a simple solution for Harley Davidson would be to either try to work out a deal with Mr. Lenz to purchase or license the Mexican Trademark, or to re-brand the Sportster motorcycle for the Mexican market. Either way they made a huge blunder by losing this lawsuit, when they could have owned the Trademark for $100,000. Now they will have to pay millions!
By Norman Gregory Fernandez, Esq., © 2007
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